Regarding the potential sales you could expect on our platform, it really depends on a number of key factors:
1/ Margins for Resellers: The wholesale pricing you offer resellers on our platform will impact their ability to price competitively and still maintain healthy margins. Finding the right wholesale to retail price ratio is important.
2/ Brand awareness in those local markets: If your brand is well-established and has strong recognition among target customers, you can typically expect higher sales velocity compared to lesser known brands. Building brand awareness through marketing and promotions is an important investment to drive sales growth over time.
3/ Minimum Order Value (MOV): Setting an appropriate MOV is crucial. Having a MOV that is too high can act as a barrier for customers to try new brands on the platform.
The average MOV on Markato is around 500 USD.
If there is a specific request for lower MOV, we can discuss accordingly. What we want is to be a barrier as little as possible for buyers to try, then they would purchase with larger orders.
4/ Product Page Quality: The quality and comprehensiveness of your product descriptions, images, and other assets on your product pages plays a big role in conversion rates.
5/ Sampling Opportunities: Allowing customers the ability to order samples helps build trust in your brand and products, which can significantly improve sales conversion.
That being said, even if it's difficult to provide a specific sales projection without a detailed analysis of your brand, products, and positioning, keep in mind that you receive +500 orders per month, with a 40-45% retention rate of our customers.
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